5 reasons why you should be looking at your marketing right now

Author - Rebecca Graham

Date published:

We are living in the most disrupted world for a lifetime – and there is no normal. Doing what you have always done will not get you the same results.

We can predict that flexibility will be essential from now on, and we need to be mindful of how we keep up with these trends.

Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes, with even more focussed attention on our supplier base. Can we get the goods and services and the people we need? How do we satisfy today’s dynamic of 24/7 ‘expect it now’ demand? Are we tuned into the emergent themes of kindness, complementary working and frugal innovation? Do we understand what our customers care about? Can we meet their changing demands?

Veronica Swindale, MD of nesma, will be challenging us with five reasons why we should be looking differently at our marketing right now.

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