Prima Cheese was set-up as a family run business in 1996 supplying pizzerias and takeaways in the North East of England. They now supply more than 200 tonnes of grated and block cheese globally to the wholesale, retail, catering, food service and food manufacturing sectors.
After nearing market capacity in the UK the company began to look at opportunities abroad and rapid growth overseas helped overall business sales to grow by 28% last year. The Middle East market came first with two containers dispatched to Dubai and Lebanon. Export sales to fourteen countries across Europe, Asia and the Middle East will generate annual sales of around £3 million this year.
Nagma Ebanks, Commercial Director at Prima Cheese explains how the knowledge and expertise of NECC's International team has proved essential to developing their export strategy and overcoming trade barriers.
"We joined NECC specifically to support our export operations and are extremely pleased with the service we receive. Our advisor is the first person we call to help us gain a better understanding of the legal requirements when considering new markets. The trading of dairy products overseas can be extremely complex and their knowledge of procedures and cultural considerations in different countries has certainly helped us to grow our business more quickly."
"I am a firm believer that people do business with people and bringing in outside knowledge has proved essential to developing our export strategy and overcoming trade barriers. NECC is on hand to advise us on the trading requirements for new markets and their advice has played an important part in our success."
“Our advisor is the first person we call to help us gain a better understanding of the legal requirements when considering new markets.”