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Keeping North East Talent in the Region


Journal piece from Julie Campbell, Dance City Programme Leader

Can you imagine having to leave your hometown to fulfill your dreams and craft a career?

Unfortunately, this is a reality for some. However, keeping talent and attracting talent, here in the north east is vital to the future success of our region as well as the individual, and this applies to the arts as much as to wider business and industry.

The arts & cultural sector contributes to GDP, provides employment, attracts visitors and makes a strong, tangible contribution to the regional economy, as well as entertaining thousands of people every year.

As a region we have so much for people to stay for or to attract people to; from our coastline and countryside, vibrant cities, cultural attractions and our famous welcome, but there also has to be something more.

A focus on retention is about maximising the skills already in the region. It is all about creating the right environment, vital innovation, nurturing talent as well as demonstrating how they can contribute to the success of the future.

At Dance City we are really proud that to be able to offer a new unique BA (Hons) degree course in Professional Dance. The only course in the country which offers a totally different learning environment – where training, performance and community outreach all take place under the same roof.

This unique programme has been designed by industry professionals to prepare students and develop the skills needed to survive in the dance industry. There is a focus on developing skills that will be valuable in the real world and graduates that are both knowledgeable and employable.

One of the benefits of being surrounded by national and regional dance companies supported by Dance City, is being at the forefront of current dance practice, where teachers, companies and choreographers are pushing the boundaries of the art form. And also demonstrates how a future in dance in the region can become a reality.

People in the North East should have the same or even better cultural opportunities as the rest of the country, therefore Dance City, the biggest dance employer in the north of England takes dance seriously, and as something that makes a valuable contribution to the regional economy.

For anyone that thinks this might be for them there is the opportunity for a late audition for the BA (Hons) Professional Dance Degree starting in September on Saturday 18 August if you are interested please contact