After more than 50 years of trading, local automotive manufacturer, Nifco UK has undergone a significant rebrand project not only to modernise its corporate identity but also to strengthen its vision and values.
Nifco, which manufactures parts used in the engines, interiors and exteriors of cars produced by Ford, General Motors, Honda , Jaguar Landrover, Nissan, Renault, Toyota and Vauxhall Opel, was established as Elta Plastics in Stockton in 1967 before being bought by global manufacturing giant Nifco Inc in 1990. It was at this point Elta adopted the Nifco identity, and became a solid part of the Nifco family – the company recognised today.
Erika Marshall, Marketing and Communications Manager at Nifco UK explains, “The update to our corporate identity and philosophy is the outcome of a directive from our parent company, Nifco Inc, in Japan, and what you see today is the result of a huge amount of research and planning at our head office in Tokyo.
Our mission is, quite simply, to generate ideas and utilise technology to turn our customer expectations into exciting and positive solutions. Driving change through innovation. To support this, we have an updated logo, which is now expressed in italics to depict speed and growth, while the Nifco orange connects to our heritage and stands tall, rising up to a bright future – if you drive past our plant on Durham Lane in Eaglescliffe, you can easily spot the new signage and it’s quite something to see.”
Globally, the new look and corporate philosophy feeds into both the short and long term plans for the company, with a dedicated micro site advising stakeholders to ‘expect great things from Nifco as we move forward.’
As expected, the changes have taken place on a global scale across more than 40 sites worldwide, and closer to home represents an investment of more than £25,000 for new signage, corporate marketing materials and website updates. These projects have all been successfully executed thanks to collaboration with local suppliers, the closest of which is just half a mile away from Nifco’s Durham Lane site.
Erika continues, “In a recent campaign to attract investment and visitors to Tees Valley, the Tees Valley Combined Authority stated ‘Tees Valley supports entrepreneurialism, inspiring and encouraging new business ventures.’ Something which was vitally important with this project was to work with local business and, wherever possible, keep our spend within the Tees Valley – for the region to be successful, businesses need to continue to support each other and this was a great opportunity for Nifco to collaborate locally.Working with local companies such as Sign Design, Green-I Signs and Fundamental Design has great benefits – rapid response rates, flexibility to accommodate changes and of course, having someone close by makes meetings and site visits less time-consuming.”
The new corporate identity is live and visible on all aspects of company communication, including website and signage, and was completed in early April following a year-long roll out plan to minimise waste.
For more information about Nifco UK, visit: www.nifcoeu.com