Skip to content
Join us

Soft Furnishings Specialist Plans to Double Staff with Tripled Space


Author: BGRP Ltd trading as The Bazaar Group

Ten years in, a new premises and new corporate identity and the Bazaar Group has set even higher business growth targets that aim to double staff numbers.

NORTH EAST head-quartered soft furnishings specialist the Bazaar Group is undertaking an ambitious five year growth plan with aims to double staff numbers.

Celebrating its tenth year in business the family-run designer-manufacturer and retailer has marked the important milestone with a corporate rebrand and a move into a 41,000 square foot space in Cramlington – almost three times the size of the previous premises.

Project managed by Hall and Partners, the move has seen £500,000 invested into dramatically improving the quality of the workspace, increasing efficiency of operations and enhancing manufacturing capability. Further positive impact to the local economy includes the fulfilment of a £30,000 tender for electrical work, as well as substantial structural works contracts.

New facilities planned for the improved headquarters include a factory shop and showroom, an open-plan marketing and product design department, photography studio, spacious canteen area for staff breaks and a 30,000 square foot warehouse space incorporating leading Japanese processes in lean manufacturing and production lines, known as Kaizen.

Bazaar Group managing director Mark Dolder shares his vision for the business: “As a team that has always operated under a shared culture of ‘small company, big thinking,’ we have some ambitious long-term goals that require new and improved facilities in order to be achieved.

“We want to become a process driven business, limiting waste and maximising efficiency and productivity. For instance, we already know that an error in pick, pack and dispatch takes an average of ten minutes to unravel, which can cost considerably more the later down the line it is realised. Planning our new layout, which is designed for slick, Kaizen-inspired operations, will dramatically reduce risk of error.”

Bazaar Group creative director Jayne Dolder continues: “We also want our consumer brands to become household names that the British public are proud to have in their homes. This means improving our facilities and operations to ensure we can provide the best customer service, product quality and design innovation possible. Our new factory shop and showroom will provide the perfect space to showcase the latest product developments amongst interior trend-led settings. We have also rebranded our corporate identity to reflect our capabilities and ambitions.

“Finally, we want to become an employer of choice that recruits and develops outstanding people. We already have a brilliant team of talented individuals and we have drawn on their ideas to create a state-of-the-art workspace that you would expect of a forward thinking and fun business. This means bean bag brainstorming areas, creative displays of our corporate values and colourful social areas for break times, designed to encourage interactions between departments.

Mark concludes: “We hope our pioneering new headquarters will inspire our existing staff as well as attract up and coming talent from across the country to want to join our team. Ultimately, we want to build our presence as an employer in the region and nationally, to attract and retain skills and talent in the North East.”

The Bazaar Group is a family-run business which launched in 2005 and has experienced over 20% growth, consistently year on year, without outside investment.

Bazaar Group founder and creative director Jayne Dolder has been shortlisted for the Best Creative Award and the Susan Dobson Award for Entrepreneurship for this year’s upcoming WIN Awards.