Julie Underwood, international trade director, North East England Chamber of Commerce explains how businesses in the region can grab major opportunities at this event, as published in The Journal.
Every four years the World Expo takes place with the next one being Dubai 2020.
Recently I passed through Dubai Airport and the focus on Dubai 2020, with Emirates a key partner, hits you at every turn.I thought our regional businesses could grab major opportunities at this event and wanted to use this column to bring it to everyone’s attention and outline how businesses can get involved.
This is the largest World Expo, lasting six months and is expected to bring together many of the world’s major companies. As the first World Expo in the Middle East, Africa and South Asia, Expo 2020 Dubai will give participants an unrivalled opportunity to access a region of more than 3.2 billion people, with a collective GDP of more than $6.5 trillion.
Rewards are already being seen of this region’s potential.North East exports have risen 134% over the last 10 years to the Middle East & North Africa (2007-2017), up from £271m to £635m.
The UAE was the top destination in 2017, receiving £141m, followed by Saudi Arabia receiving £107m.The formers role as a leading international business hub will bring businesses closer to the world’s fastest emerging markets with Africa’s booming commercial sector, India’s growing consumer class, and China’s established industries and New Silk Road all within easy reach.
The North East, through its’ Emirates’ direct flight to Dubai, has witnessed a huge growth in exports via this route and leaves our businesses ideally placed to grasp these opportunities.
To explore this further, the Chamber along with the Department for International Trade will be holding an event on December 11th, at North East BIC, Sunderland to show companies how they can capitalise on these opportunities. This is a great way to find out how to foster international relationships and create new business opportunities.
Businesses will be able to hear experts including Tracey Chandler from Emirates and Joe Hepworth, the British Centre for Business in Dubai. There will also be an insider’s insight on how to engage with the Expo.
At the Chamber we also have experts who can advise on how to trade overseas including any documentation and visas necessary as well as how to exploit new marketplaces.
Let’s take our fantastic North East business story to the world stage.